SHOP LATIN OWNED

I collaborated with an agency to provide creative direction and design for the event’s key branded moments. This included the overall event space, such as the stage, refreshment bar, tote bags, photo wall, and individual partner brand booths.

As part of TikTok Shop's celebration of Latin Heritage Month, I served as the Art Director for the #ShopLatinOwned campaign event, which ran from September 26th through October 2nd.

The event was a success, receiving significant positive feedback for its impact on both sellers and creators. It demonstrated TikTok Shop’s commitment to supporting the Latin community, furthering the platform’s investment in diverse communities.

My goal was to ensure that the visual identity of the campaign is cohesive throughout, and resonated with the TikTok Shop community while authentically celebrating Latin creators and sellers.

This event, designed for both Latin sellers and creators on TikTok Shop, aimed to highlight and empower Latin-owned brands on the platform by providing increased visibility through incentives and spotlight features.

TIKTOK SHOP X RARE BEAUTY

This three-day activation included a creator-focused day aimed at generating content and two consumer-facing days designed to increase awareness and drive adoption of TikTok Shop.

I art directed TikTok Shop’s first co-branded consumer pop-up event in partnership with Rare Beauty, held in Los Angeles.

As part of TikTok Shop’s Creative Studio team, I provided co-branded logo lockups, branded QR codes, brand guidelines for Rare Beauty’s design team, and designed all printed materials, including table stands for the event venue.

I also managed and produced social content for the TikTok Shop US handle to promote the event, ensuring alignment between both brands' aesthetics and marketing goals.

The event attracted over 82 creators and 2K attendees, with lines wrapping around the building, and garnered significant engagement on Rare Beauty's TikTok handle, along with 1,279 QR code scans throughout the event.

RUSHTOK

and drive incremental GMV through content creation. With more than 900+ students attending, the event played a key role in engaging a community highly active on TikTok.

I led the design and art direction for TikTok Shop's RushTok campaign, hosted at UCLA on September 22, 2024. This event, targeting sorority students, aimed to increase awareness of TikTok Shop among Gen Z and college-aged users, boost affiliate sign-ups,

and I designed a custom pattern applied to various branded elements including the school bus exterior, merch, and event booths. I also created the event identity guideline for our agency partner to ensure visual consistency throughout the campaign.

This activation successfully boosted TikTok Shop’s brand perception, recruited new creators, and fostered high engagement across TikTok’s creator and shopper ecosystem.

I developed the campaign’s visual identity, using white as the main color due to its significance in sorority culture, while contrasting it with TikTok’s brand color, razz. The event’s typography was crafted by adapting TikTok Sans Display to give it a collegiate feel,